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How to Use the Conversion Report

The Conversion report essentially tells you how your website is converting from one page to the next, giving you total conversions, pre-clicks, inquiries/partials, click through ratio, declines, and paid conversions.

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  1. Select the Account and Sites that you need for your report

  2. Select the date range of the orders you want to view

  3. Click Search

Results

Charts & Graphs:

There are two cart options, a pie graph and a plot chart, along with a tab to filter by Offer or by Affiliate. 

  1. By Selecting “Offer”, the report will continue its search based on site id(s) selected.

  2. By select “Affiliate”, the report will search and display results based on the affiliates who brought the sales into your offers

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The conversion charts present the percentage of Buyers, Declines, and Inquiries that have occurred within the date range selected.

If you hover your mouse over the graphs on the charts, a small pop up will appear and show the number of orders for the designated date range.

The Conversion Details section gives a more detailed report of your conversion statistics.

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(Clicking on the hyperlinked numbers will display the customers for that item)

List of Terms in Conversion Details

OFFER ID: Represents the site id of your offer

NAME: The name of your site. This is a hyperlink, and will take you to the URL designated in the site options page.

PRECLICKS: (Pre-Landing Clicks):  When using Cake, and Cake has the Site ID tags tied to the CRM, the CRM will query Cake for the pre-clicks tracked to your pre-landing page or jump page. The CRM does not track pre-clicks.

LANDING CLICKS: The clicks of users who actually click on the link on your pre-landing page in order to be redirected for your offer’s landing page.

CLICK THROUGH RATIO:  CTR is the ratio of clicks to pre-clicks, meaning the ratio of how many clicks went to your landing page in relation to the number clicks to your pre-landing page.

INQUIRIES: These are customers who went to your website and filled out only partial data, inquiring about the product, but do not continue on to purchase the product. Once a customer places an order, they are no longer logged as an “Inquiry”. Also known as leads or partials. 

DECLINES: Customers who submitted billing information and the transaction was declined. If a customer proceeds to correct the information and submit a second time and the order is approved, the customer is no longer logged as a “Decline”.

PAID:  This is a number that is pulled from Cake. 

TRACK:   Represents the total number of sales that were tracked by the conversion pixel, but doesn’t indicate the total number of sales. This includes upsells. 

ACTUAL:  Represents the total number of sales.

CPA (COST PER ACQUISITION:  The amount paid to affiliates for sales.

ECPA: The amount paid to affiliates for sales.

EPC (EARNINGS PER CLICK): The amount earned per click. Based on the total revenue, divided by total number of landing clicks.

S/U%: The ratio of signups in relation to total number of inquiries. A high sign up ratio is an indicator of a successful campaign, where the number of inquiries is significantly lower than the number of signups. A lower ratio is indicative of a low converting campaign, where the number of inquiries is significantly higher than the number of signups.

INQUIRIES TO ORDER RATO: Number of abandons you have for every one person who purchases.

DECLINE RATIO: Declines as they relate to “Actual” orders

UPSELL 1: Represents the total number of Upsell product sales that are categorized as Position One upsells. 

USELL 1 RATIO:   Represents the ratio of upsells to ACTUAL total number of sales. 

UPSELL 2: Represents the total number of Upsell product sales that are categorized as Position Two upsells. 

USELL 2 RATIO:   Represents the ratio of upsells to ACTUAL total number of sales. 

UPSELL 3: Represents the total number of Upsell product sales that are categorized as Position Three upsells. 

USELL 3 RATIO:   Represents the ratio of upsells to ACTUAL total number of sales. 

S/U REV:   Is total amount of  approved transactions(signups and upsells) in the date range, refunds and voids not excluded

INC/CUS:   Income per customer. Represents the Sign Up Revenue divided by ACTUAL number of total sales. 

MEDIA REV:   Media Revenue. Represents the ACTUAL number of total sales multiplied by the RPT, or Revenue Per Transaction. 

RPT:   Revenue Per Transaction. The total revenue accrued or total media cost per transaction. 

SREAD:   Income per customer. Represents the Sign Up Revenue divided by ACTUAL number of total sales. 

 

 

 

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